Fouad Egbaria, Content Specialist

I have experience putting together a wide variety of content pieces, from blog articles to e-books to product catalogs.

In addition to other work not easily shareable here (e.g., email marketing campaigns), below you’ll find a small sampling of some of the marketing content work I’ve done in the chemicals industry:

E-Books

• Fuel Cell E-Book: https://www.dober.com/performance-fluids/fuel-cell-coolant-ebook
• Cooling Tower E-Book: https://www.dober.com/water-treatment/cooling-tower-chemicals/srg2-ebook
• 84-page e-book, “Learning Laundry: An Intro to Commercial Laundry Operations”: https://www.spindlelive.com/commercial-laundry-operations-book

Pillar Pages

• Pillar Page (Cooling Tower Water Treatment): https://www.dober.com/cooling-tower-water-treatment
• Pillar page (Sustainable Water Treatment Biopolymers): https://www.dober.com/sustainable-water-treatment-biopolymers
• Pillar Page (Cooling Tower Sustainability): https://www.dober.com/water-treatment/cooling-tower-sustainability

Product Catalog

• Product Catalog: https://www.dober.com/critical-cleaning-booklet

SEO-focused Writing

• SCAs: https://www.dober.com/performance-fluids/resources/sca-coolant-additives
• Private labeling: https://www.dober.com/performance-fluids/resources/private-label-coolant-antifreeze

Technical Writing

• Characteristics of electric vehicle coolants: https://www.dober.com/performance-fluids/resources/the-big-cs-of-electric-vehicle-coolants-conductivity-compatibility-and-corrosion-inhibition

Landing Pages

• Landing page: https://www.dober.com/water-treatment/cooling-tower-chemicals/biocides
• Tradeshow landing page: https://www.dober.com/water-treatment/awt23

Video

• Video scripting: https://www.dober.com/performance-fluids/next-generation-vehicle-coolants
• Instructional video: https://www.dober.com/smart-release/resources/video-cooling-tower-water-treatment

Miscellaneous

• Product benefits explainer: https://www.dober.com/smart-release/resources/solid-water-treatment
• Real-time operations software: https://blog.spindlelive.com/resources/real-time-operations-software-benefits
• Magazine article for CSCNetwork quarterly magazine, appeared in Q1 2025 issue: https://blog.spindlelive.com/resources/motivating-commercial-laundry-employees
• Ad copy, Laundry Link magazine (August 2025, pages 16-17): https://online.fliphtml5.com/ikamk/bdsb/#p=17